Our shared future
FairPrice Group pioneers digital innovation and sustainable retail practices.
The Future of Retail
Trust Bank, Singapore’s First Digitally-native Bank
Trust Bank (“Trust”) is Singapore’s first digitally-native bank, and the fastest growing digital bank in the world – in just the first 10 days, Trust hit a whopping 100,000 sign ups!
Simple, transparent and rewarding, Trust delivers an outstanding experience to its customers, allowing them to accelerate Linkpoint accumulation and redemption within the FairPrice Group ecosystem.
Experience the Future of Retail
From pioneering the FairPrice Group app to revolutionising with the AI unmanned Cheers stores, we are redefining retail innovation. Look forward to more exciting advancements as we elevate our products and services for tomorrow.
FairPrice Group app
Discover the innovative FairPrice Group app, serving over 1.6 million customers monthly. Shop groceries online with seamless doorstep delivery, and enjoy integrated payments, savings, and rewards across FairPrice formats, Cheers, Kopitiam, and Unity.
Scan & Go
Beat the queue with Scan & Go, available at selected stores like FairPrice Finest at Sengkang Grand—the first store fully powered by self-service technology. Simply scan, pay, and earn Linkpoints!
AI Unmanned Cheers Stores
Experience seamless convenience at our AI unmanned Cheers stores, enhanced with the latest artificial intelligence technology. Shopping is effortless: enter, shop, pay, earn Linkpoints, and go.
Kopitiam Goes Digital
Customers now enjoy seamless digital payments and retain the 10% Kopitiam discount, all with enhanced convenience. Elderly diners can effortlessly redeem their discount by flashing their Pioneer Generation, Merdeka Generation, or ComCare card at any Kopitiam outlet.
Enhancing Link Rewards
The Rewards feature on the FairPrice Group app lets members redeem Linkpoints for exclusive rewards across food and beverages, lifestyle, shopping and more.