FairPrice
Evolving with consumer needs
FairPrice Group has expanded beyond brick and mortar stores to include e-commerce, as we strive to keep pace with changing consumer needs while keeping daily essentials within reach for all.
Our formats appeal to a wide range of consumers: FairPrice Finest offers a wider product assortment from around the world and at FairPrice Xtra, customers enjoy the hypermarket experience as well as an extensive range of products beyond groceries. Customers can also shop online with the FairPrice Group app from the comfort of home.
Affordable groceries at FairPrice supermarket
As the leading grocery retailer with more than 100 stores islandwide, FairPrice supermarkets have kept daily essentials within reach for all in Singapore for 50 years and counting.
Bringing you the fine life with FairPrice Finest
FairPrice Finest brings the fine life closer to customers. Today, there are 40 Finest outlets islandwide, offering wider assortment of products and innovative experiences.
Going the Xtra mile with FairPrice Xtra
FairPrice Xtra provides a shopping experience beyond groceries, with offerings spanning electronic appliances, clothing and household goods.
Go Digital with FairPrice Group
Over 1.6 million customers enjoy the all-in-one FairPrice Group app for an omnichannel shopping and dining experience.
