Awards

Our commitment to excellence

As Singapore’s leading retailer, we are honoured to be recognised for our efforts in keeping daily essentials affordable.

Our emphasis on innovation in our products and operations have also received a multitude of awards in several areas, including retail operations, branding, technology, sustainability, and employee well-being.

Awards

FairPrice Group is proud to be an award-winning retailer with a strong commitment to excellence and innovation.

IGD Top Store in 2025 and
Store of the Month (December 2024) –
FairPrice City Square Mall

IGD Top Store in 2025 and
Store of the Month (April 2024) –
FairPrice Finest Clarke Quay

Tripadvisor Travellers’ Choice Awards Winner 2024 – Lau Pa Sat

FMCG Asia Awards 2024
Supply Chain of the Year

IGD
Store of the Month (April 2024) – FairPrice Clarke Quay
Store of the Month (December 2024) – FairPrice City Square Mall
Top Store in 2025 – FairPrice City Square Mall and FairPrice Clarke Quay

Retail Asia Awards
Domestic Retailer of the Year – Always, FairPrice: 50 Years of Purpose
Food & Beverage Retailer of the Year – Hawker Gem
Omnichannel Strategy of the Year

Singapore Retailers Association Retail Awards
Best Retail Sustainability Initiative Award
Workforce Transformation Awards (Non-SME Category)

Shorty Awards
Audience Honour – Always, FairPrice: 50 Years of Purpose

Singapore Business Review’s Management Excellence Award
Health and Wellness Initiative of the Year (Retail)
Innovator of the Year – FMCG
Team of the Year – FMCG

SMARTIES APAC Awards
Brand Purpose/Activism – Always, FairPrice: 50 Years of Purpose (Bronze)

The Loyalty & Engagement Awards 2024
Best Loyalty Strategy – Food & Beverage (Gold)

Tripadvisor Travellers’ Choice Awards Winner 2024
Lau Pa Sat

FMCG Asia Awards 2024
Home Brand of the Year
Product Launch of the Year

Retail Asia Awards (Retail Product of the Year)
FairPrice Housebrand Special Edition Chips

Contact Centre Association of Singapore Awards 2024
Best Contact Centre QA Specialist (Gold) Ellis Suriany
Best Contact Centre Trainer (Silver) Derek Ang
Best Contact Centre Team Leader (Judges’ Mention) Siti Rabaah

FastJobs Employer Award
Gold award in Jobseeker’s Employer of Choice – Retail
Silver award in overall Employer Branding
Special mention in the Most Senior-Friendly Employer Category

Fortune’s Most Powerful Women Asia
Grace Chua (Chief Executive Officer, Own Brands & Food Solutions Business)

HR Excellence Awards
Excellence in HR Change Management (Silver)

Singapore Retail Association’s Excellent Service Award
55 Stars
112 Gold
38 Silver

NTUC U Safe Champion Award

National Volunteer & Philanthropy Centre (NVPC)
Champion of Good

Community Chest Awards
Charity Platinum Award

Fraser’s Property Food Waste Advocate and Inclusion Champion

Agency of Integrated Care
Friends of Community Care Award 2024 (FairPrice Foundation)

People’s Association Community Spirit (PACS) Award
Excellence Award (FairPrice Foundation)

Shorty Impact Awards
Responsible Consumption and Production (Winner and Audience Honour)
Community Engagement (Audience Honour) – Neighourhood Food Share Initiative, formerly known as Community Fridge Restock Initiative

ABTasty Specials
Conversion Rate Optimisation (CRO) Evangelist APAC

Asia eCommerce Awards
eCommerce Team of the Year (Gold)
Best eCommerce Customer Service (Bronze)

Experimentation Elite Awards
Campaign Ecommerce

IDC Future Enterprise Awards
Special Award for Digital Innovation for Singapore

LogiSYM Awards 2024
Best Supply Chain Innovator 

Singapore Business Review National Business Awards 2024
Supply Chain

Singapore Busiess Review Technology Excellence Awards 2024
Enterprise Software – Food & Beverage

Effie Awards Singapore
Seasonal Marketing (Silver)
F&B (Grocery & Retail Distribution) (Bronze) – Be More Dragon
Corporate Reputation (Silver) – Always, Fairprice: 50 Years of Purpose

Marketing Excellence Awards
Anniversary Marketing (Silver)
Urban Guerilla Marketing (Silver)
Marketing Transformation (Bronze)

MARKies Awards 2024
Most Creative
Integrated Media and Most Effective Use
Programmatic Marketing

Popular Readers’ Choice Awards
The Price of Being Fair – Chinese category

The Drum Awards
Retail (Silver)
Commerce (Silver)
Creative (Bronze) – Chinese New Year 2024 Campaign

The Loyalty & Engagement Awards 2024
Best Customer Retention Strategy (Silver) CRM
Best Loyalty Strategy Consumer (Bronze) FPG50
Best Loyalty Strategy – Launch / Re-Launch (Silver)
Best Use of Consumer Insights / Data Analytics (GOLD)
Best Loyalty Strategy E-commerce (Gold) FPG50
Team of the Year (Gold) FPG 50

Influential Brands’ Top Brands 2023
Supermarket
Supermarket Private Label
Online Grocery Retailer
Best Food Court

Monde Selection Quality Award
Golden Chef Japanese Salad Dressings – Gold & Silver
Life Japanese Ready-to-drink Teas – Grand Gold & Gold

Retail Asia Awards
Convenience Store of the Year: Cheers
Specialty Store of the Year: FairPrice Finest, Centrepoint
Retail Product of the Year: FairPrice Truffle Chips
Food & Beverage Retailer of the Year: Lau Pa Sat

Singapore Retailers Association Retail Awards – Retail Asia
Retailer of the Year
Best Experiential Retail Store – Cheers @ NTU
Retail Leader of the Year

FMCG Asia Awards 2022
Housebrand of the year
Consumer Goods of the Year – FairPrice Potong Ice Cream

FastJobs Employer Awards
Employer Branding

Straits Times/Statista survey
Singapore’s Best Customer Service (2023/24)

Straits Times
Singapore’s Best Employers 2023

Singapore Retailers Association Excellent Service Awards (EXSA) for Retail
2 STAR awards
17 Gold awards
44 Silver awards

Supply Chain Asia Awards
Young Supply Chain Professional of the Year: Govind Krishnan
Supply Chain Innovator of the Year

Community Chest Awards 2023
Charity Platinum Award (FairPrice Foundation)

People’s Association Community Spirit (PACS) Award
Excellence Award (FairPrice Foundation)

Shorty Impact Award (Retail & eCommerce category)
Share-A-Textbook Project

South East Community Development Council
Corporate Social Ownership Award (FairPrice Foundation)

2023 National Awards (COVID-19)
President’s Certificate of Commendation

Asia eCommerce Awards
Ecommerce Marketplace / eTailer of the Year
Ecommerce Team of the Year
Best eCommerce Campaign (B2C) 9.9 Omnichannel
Best Ecommerce SEO & SEM
Best Use of Customer Retention & Churn Retention
Best Ecommerce Loyalty Program
Best Integrated Campaign 9.9 Omnichannel
Best Ecommerce Innovation
Best Brand (Supermarkets / Hypermarkets)
Best Ecommerce Customer Service
Best eCommerce Campaign (Email)
Best Use of Data & Analytics

Google Cloud Customer Awards
Retail Customer & Social Impact Customer Award

Singapore Business Technology Excellence Awards
AI – Marketing Technology
Digital – Retail

Marketing Excellence Awards 2023
Excellence in Integrated Marketing (Bronze) – Greater Value Every Day Campaign

Markies Awards
Most Effective Use – Experiential & Multicultural Marketing – ‘Hop for Joy’ Campaign @ Lau Pa Sat

Popular Readers’ Choice Awards
1st in English (adult category) – The Price of Being Fair

Singapore Media and Marketing Awards 2023
Best Brand Transformation Campaign
Best Response Campaign – Greater Value Every Day Campaign

Influential Brands Awards
Supermarket
Online Grocery Retailer
Supermarket Private Label Awards

Retail Asia Awards
Supermarket of the year
Best Transformation of the Year (Own Brands)
Specialty Store of  the Year (Marketplace)
O2O Customer Experience of the Year (Kopitiam Food Hall @ Jurong Point)

Singapore Business Review Awards
Designed in Singapore (Delicato)

Singapore Retailers Association Retail Awards
Retail Manager of the Year

Singapore Tourism Board Award
Outstanding Retail Store Experience Award (FoodFolks @ Lau Pa Sat)

FMCG Asia Awards
Home Brand of the Year Award (Singapore)
Product Launch of the Year (Singapore)

Retail Asia Awards
Best Transformation of the Year (Own Brands)

Singapore Retailers Association Excellent Service Awards (EXSA)
3 STAR awards
11 Gold awards
40 Silver awards

Supply Chain Asia Awards
Supply Chain Woman of the Year

Building and Construction Authority
Green Mark certification (Gold)

Community Chest Awards
Charity Platinum Award (FairPrice Foundation) 

People’s Association Community Spirit (PACS) Awards
Merit Award (FairPrice Foundation)

2022 National Awards (COVID-19)
President’s Certificate of Commendation 

Asia eCommerce Awards
eCommerce Marketplace / eRetailer of the Year
Best in eCommerce Brand–Supermarkets/Hypermarkets
Best Covid-19 Related Campaign
Best eCommerce Team of the Year –Brand
Best eCommerce Loyalty Programme
Best eCommerce Campaign–Mobile
Best Integrated eCommerce Campaign
Top 25 eCommerce Marketers in Southeast Asia

Supply Chain Asia Awards
Supply Chain Innovator of the Year

Event Marketing Award
Innovative Use of Virtual Platform (Bronze)

Loyalty & Engagement Awards
Best Omnichannel Strategy
Best Loyalty Programme–eCommerce and Retailer
Best Use of Social Media
Best Employee Engagement Strategy
Best Use of Content Marketing

Marketing Excellence Awards
Excellence in Viral Marketing
Excellence in Customer Engagement

Asiafruit Congress
Produce Retailer of the Year Award

IGD Top 8 Store of the Future
FairPrice Xtra (Parkway Parade)

Influential Brands
Top Influential Brand, Supermarket 

Reader’s Digest Trusted Brands
(Gold) for three product categories – tissue paper, rice, and cooking oil
Platinum for Supermarket and Online Grocery

Singapore Business Retail Management Excellence Awards
COVID Management Initiative of the Year – Retail

FMCG Asia Awards
Campaign of the Year (Tested & Love)
Product Packaging of the Year (Housebrand Kids Range – UHT Milk & Kids Cereal)
Home Brand of the Year

Community Chest Awards
Platinum Award (FairPrice Foundation) 

Retail Asia Awards
CSR initiative of the year (FairPrice on Wheels)

Singapore Red Cross Awards
FairPrice Foundation

Marketing Interactive
Best CRM Strategy
Best Use of Consumer Insights/Data Analysis (Gold) 

Marketing Magazine’s PR Awards
Best PR-led Integrated Communications (Gold)

Campaign Asia
Top Local Brand

Influential Brands
Top Brand Supermarket 

Readers’ Digest Trusted Brands
Platinum Awards (Supermarket and Online Business)
Gold Awards (Rice, Cooking Oil and Tissue Paper)

Community Chest Awards
Gold Award (FairPrice Foundation)

People’s Association Community Spirit (PACS) Awards
Excellence Award (FairPrice Foundation)

Singapore Red Cross Awards
FairPrice Foundation

Asia E-commerce Awards
E-commerce Team of the Year

Loyalty & Engagement Awards
Best Loyalty Programme (Retailer)
Best Customer Relationship Marketing Strategy
Best Use of Social Media
Best Use of Content Marketing
Best Use of Consumer Insights/Data Analytics

Marketing Excellence Awards
Excellence in Communications/Public Relations
Excellence in Advertising
Excellence in Launch/Re-launch Marketing
Excellence in Pivot Marketing
Excellence in Shopper Marketing

Asia’s Top Influential Brand
Supermarket

Campaign Asia-Pacific
2019 Top 100 Singapore Brands – Third Place

Reader’s Digest Trusted Brands
Platinum Awards (Supermarket & Online Grocery)
Gold Awards (Cooking Oil, Rice and Tissue Paper)

SG Enable Enabling Employers
Certification of Recognition

Building and Construction Authority (BCA)
Green Mark GoldPlus Award (FairPrice Kampung Admiralty)
Green Mark Gold Awards (FairPrice Toa Payoh, Ang Mo Kio Hub)

Chinese Development Assistance Council (CDAC)
20-Year Partner Award (FairPrice Foundation)

Community Chest Award
Gold Award (FairPrice Foundation)

People’s Association Community Partnership
Excellence Award (FairPrice Foundation)