COMMUNITY ENGAGEMENT
Doing good is as important as doing well. FairPrice Group actively gives back to society, inspiring action and fostering a culture of generosity.
At a glance
Over
$120 million
donated to vulnerable communities
Over
130
valued partners
Over
86,000
beneficiaries impacted
Our Community Engagement Highlights
Our Community Engagement Pillars
Through our community partners, we support over 1 million beneficiaries yearly with food donation drives and nutritious meal deliveries. We have also expanded initiatives like the CHAS Blue and Orange discount schemes to ensure that essential items are accessible to those in need.
Our Community Engagement Initiatives
Driving impact with FairPrice Foundation
Established in 2008, FairPrice Foundation is the philanthropic arm of FairPrice Group. It is a registered charity that focuses its community engagement efforts on three strategic thrusts: serving the poor and needy, deepening community bonds, and advancing workers’ welfare.
Tackling Food Waste with Neighbourhood Food Share Initiative
We take steps to ensure that imperfect produce does not go to waste. Instead of throwing these fruits and vegetables away and contributing to one of Singapore’s biggest waste streams, we give imperfect edibles a second life through the Neighbourhood Food Share Initiative.
Bringing Groceries Closer with FairPrice on Wheels
When Singaporeans had to stay home during the COVID-19 pandemic, we brought the groceries to them via mobile trucks. Rolled out in April 2020 during Singapore’s Circuit Breaker which imposed movement restrictions on the population, FairPrice on Wheels brought essentials such as rice, bread, and cooking oil to locations that were easily accessible for vulnerable communities, in particular the elderly.
Ushering in Festive Seasons with Community Block Parties
More fun, food, and giveaways are on the table with FairPrice Group’s family-friendly Community Block Parties, a community engagement initiative established in 2023. Block Parties foster strong community bonds by bringing together residents and families during festive periods such as Chinese New Year, Hari Raya, Deepavali, and Christmas.
Giving Back to the Community with Day of Service
In the spirit of giving back, we launched FairPrice Group’s Day of Service employee volunteering programme in 2023, to give our employees the opportunity to support the vulnerable and serve those in need.
Stories from the Community
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Madam Suzanna – A Full Plate
As the sole provider for six kids, losing her job during the pandemic was tough. But when hope seemed distant, Riverlife Community Services stepped in with essentials like groceries and milk powder.
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Uncle Bob – Chinese New Year Celebrations at Ren Ci
Mr. Low Seng Huan, fondly known as Bob, left a lasting impression on the FairPrice Group team during our recent Chinese New Year (CNY) visit to Ren Ci Hospital at Ang Mo Kio. A simple visit may seem small, but for extraordinary individuals like Bob, it means the world. The team shared special moments, and the delightful performances by NTUC First Campus kids filled Ren Ci with festive joy, bringing smiles to its residents.
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Makcik Valiant – Gift A Festive Care Pack
Makcik Valiant’s story serves as an important reminder of the trials and challenges that so many around us go through, even though we might not see it. Her strength and resilience in the face of adversity is an inspiration and example of the good that can be accomplished by a community that comes together in support of each other.
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Madam Gaya and Aunty Lim – Neighbourhood Food Share Initiative
Caring for her husband after his stroke and looking after their kids is not an easy balancing act for Mdm Gaya Rujake, especially with the added stress of school fees. Meanwhile, Aunty Lim has had to face her own challenges after her elderly mother’s passing. Adjusting to living alone has its ups and downs too.
Frequently Asked Questions
What is FairPrice Group’s philosophy towards corporate social responsibility?
Since we were set up by the labour movement in 1973, our philosophy has been to do well by doing good. This twin goal of purpose and profit has guided us in our community engagement and philanthropic efforts, which aim to not just support the community but also empower people for the long-term. We do this through keeping essentials within reach and cultivating a strong core of community support.
Who benefits from FairPrice Group’s corporate social responsibility initiatives?
Our initiatives benefit vulnerable communities who may have issues accessing or affording basic needs, such as lower-income families and the poor and needy.
By redistributing resources to where they are most needed, we also promote a circular economy and help to reduce the collective carbon footprint.
Does the FairPrice Foundation provide funding support for individuals?
As a registered charity, FairPrice Foundation partners charitable organisations that support individuals. Please visit the FairPrice Foundation website for more information on your eligibility.
How can I donate textbooks to the Share-a-Textbook initiative?
Pre-loved textbooks can be donated at selected FairPrice stores around Singapore during the donation drive period. The donated textbooks will then be sorted by volunteers before the distribution drive.
For more information on how you can contribute, please visit the Share-a-Textbook website.
Where can I find a FairPrice on Wheels truck?
For more information on locations and timings of FairPrice on Wheels trucks, please visit the FairPrice on Wheels page.
Can I volunteer to help in the Neighbourhood Food Share initiative?
Yes, you can! Rescued fruits and vegetables from our stores are distributed to residents in the community on a weekly basis. Please visit the Neighbourhood Food Share Initiative website for more information on how to volunteer.
How can I participate in FairPrice Group block parties?
Block parties are open to all residents of the community, and feature fun games, food, and more. Please visit the Block Parties page for the latest updates on when the next Block Party will be held.
How does FairPrice Group report progress on corporate social responsibility?
Staying accountable matters. Every year, FairPrice Group tracks its impact on people and planet in its Sustainability Report, which includes information on the number of beneficiaries, donation figures, energy savings, and more.
See the latest Sustainability Report here.
How does FairPrice Group decide how much to donate towards philanthropic efforts?
As a social enterprise, FairPrice Group channels its profits towards supporting initiatives and programmes that benefit the community through its philanthropic arm, FairPrice Foundation. We carefully evaluate each grant and sponsorship application to ensure that our giving creates a significant and positive impact.
For more info, please visit the FairPrice Foundation‘s website.