FairPrice donates 100 hampers consisting of daily necessities to the beneficiaries of the Singapore Indian Development Association (SINDA)
Singapore, 29 September 2019 – NTUC FairPrice (FairPrice) announced today that it will donate 100 hampers, through its charity arm FairPrice Foundation, to the Singapore Indian Development Association (SINDA) to provide daily necessities to needy families, in the festive spirit of Deepavali.
CEO of NTUC FairPrice, Mr Seah Kian Peng, said, “FairPrice joins our community in celebrating Deepavali by sharing the festive cheer to the beneficiaries of SINDA. We hope that through the donation of these hampers, which consist of daily necessities, it will help to ease some of the financial burdens for these families and bring some joy to them as they celebrate the festival of lights.”
The event, held at FairPrice at Bedok North Avenue 1, was graced by Mr S Iswaran, Minister for Communications and Information, where hampers of daily necessities were presented to beneficiaries from SINDA.
FairPrice Foundation has pledged to donate 100 hampers to the beneficiaries supported by SINDA. Each hamper, contains daily necessities such as rice, oil and noodles to help alleviate the cost of living for low-income families.
In an effort to engage the community and celebrate Deepavali with customers, all FairPrice stores will be dressed up from 26 September to 6 November to spread the festive cheer and special discounts will be offered for an assortment of festive related products. Additionally, a “Deepavali Festive Draw” will also be held where customers can stand a chance to win S$50,000 worth of FairPrice gift cards. Customers will also receive Deepavali festive packets, while stocks last, with a minimum spend of S$30 at FairPrice stores.
Fostering greater cultural integration and understanding amongst local communities
As a home-grown retailer, FairPrice also seeks to foster community bonding by promoting greater cultural understanding between the different races in Singapore. To support this effort, FairPrice has partnered the National Heritage Board to present a roving exhibition, starting at FairPrice at Bedok North Avenue 1. The exhibition shares with members of the public more about the rich heritage and ritual behind Deepavali, and aims to educate them about what the festival of lights is all about. The exhibition also highlights other key festivals celebrated by the Indian community such as Thaipusam, Onam and Holi.
The exhibition is part of a series that highlights key festivals celebrated in Singapore. Earlier this year, an exhibition on Hari Raya was showcased at various FairPrice stores located around the island.