- FairPrice Group and its strategic partners jointly commit to donate up to S$240,000 to the Community Chest to support over 100 social service agencies.
- Sales for over 50 products from over 20 FMCG brands at all FairPrice outlets from 8 to 22 December will go towards this initiative.
SINGAPORE, 8 December 2022 – FairPrice Group, in collaboration with its strategic partners, has committed to a donation of up to S$240,000 to Community Chest through the annual Heartstrings Buy initiative. The funds will be channelled to more than 100 social service agencies under Community Chest, empowering the vulnerable such as adults with disabilities, children with special needs, youths-at-risk, persons with mental health conditions, and seniors and families in need of assistance.
Mr Vipul Chawla, Group Chief Executive Officer of FairPrice Group, said, “During this season of sharing and giving, it is only apt that we collaborate with our strategic partners to do our part to provide some financial respite to the beneficiaries of Community Chest, especially those most affected by the pressures of the rising cost of living. Beyond this, we hope this will also ignite the spirit of giving with other corporations and the community at large and encourage others to do more good during and beyond this festive period.”
The Heartstrings Buy initiative will run from 8 to 22 December 2022 where up to S$140,000 of sales from over 50 participating items across over 20 fast-moving consumer goods (FMCG) brands sold at all FairPrice outlets including FairPrice supermarkets, hypermarkets and finest will be contributed in addition to a S$100,000 donation from FairPrice Foundation to the initiative. (Please refer to Annex for the list of participating products.)
Mr Chew Sutat, Chairman of Community Chest, said, “Through its annual Heartstrings Buy campaign, FairPrice Group has been able to rally its network partners to enable customers to give back to communities in need simply by making a purchase of participating products. The success of this initiative exemplifies the importance of collaboration in making a sustained impact on our community. Community Chest is heartened to have a steadfast partner like FairPrice Group, and hope that other companies will be inspired to join us to enable giving as a part of living, so that together, we can build a caring and inclusive home for all.”
Earlier this year, FairPrice Group announced the extension of its partnership with Community Chest for the Heartstrings Buy initiative till 2024. This is the fourth edition of the Heartstrings Buy initiative and have since contributed over S$800,000 towards Community Chest and its supported causes.
Annex
| 1 | FLYING MAN 100% CRYSTALLINE FRAGRANT RICE 10KG |
| 2 | JEWON ORGINC KONJAC FETTUCCINE 270G |
| 3 | JEWON ORGINC KONJAC RICE 270G |
| 4 | JEWON ORGINC KONJAC ANGLE HAIR 270G |
| 5 | MARIGOLD UHT MILK WITH MALT 1L |
| 6 | MARIGOLD UHT MILK – FULL CREAM 1L |
| 7 | MARIGOLD UHT MILK – STRAWBERRY 1L |
| 8 | MARIGOLD UHT MILK – LOW FAT 1L |
| 9 | MARIGOLD UHT MILK – CHOCOLATE 1L |
| 10 | VITAMAX INSTANT WHOLEGRAINS BROWN RICE CEREAL 18S 30G |
| 11 | VITAMAX INSTANT WHOLEGRAINS BLACK RICE CEREAL 18S 30G |
| 12 | VITAMAX WHOLEGRAINS CEREAL ORIGINAL 18S X 30G |
| 13 | EDELWEISS CAN PACK 4S X 330ML |
| 14 | ANLENE GOLD 5X CHOCOLATE MILK POWDER 1.2KG |
| 15 | ANLENE GOLD 5X PLAIN MILK POWDER 1.2KG |
| 16 | GOLDENBRIDGE PORK LUNCHEON MEAT-REGULAR 340G |
| 17 | GOLDENBRIDGE PORK LUNCHEON MEAT-BLACK PEPPER 340G |
| 18 | GOLDEN BRIDGE CHICKEN LUNCHEON MEAT 340G |
| 19 | GOLDENBRIDGE PORK LUNCHEON MEAT-CHEESE 340G |
| 20 | COLGATE TOTAL PRO BREATH HEALTH TOOTHPASTE B2 150G FOC 110G 1S |
| 21 | COLGATE TOTAL CHARCOAL TOOTHPASTE B2 150G FOC 110G 1S |
| 22 | COLGATE TOTAL WHITENING TOOTHPASTE B2 150G FOC 110G 1S |
| 23 | MARIGOLD HL MILK WITH PLANT STEROLS 946ML |
| 24 | MARIGOLD HL DARK CHOCOLATE MILK WITH PLANT STEROLS 946ML |
| 25 | PASAR WHITE BUTTON MUSHROOM 200G |
| 26 | NUROMOL 200MG/500MG 12S |
| 27 | PURSOFT 3PLY 100% VIRGIN PULP BATHROOM TISSUE 24ROLL-COLOUR EMBOSS 200S |
| 28 | PURSOFT 3PLY 100% VIRGIN PULP BATHROOM TISSUE 24ROLL-CHOC RAIN 220S |
| 29 | PENFOLDS MAX’S CHARDONNAY 750ML |
| 30 | PENFOLDS MAX’S CABERNET SAUVIGNON 750ML |
| 31 | PENFOLDS MAX’S SHIRAZ 750ML |
| 32 | GLENIVET FOUNDER’S RESERVE 700ML |
| 33 | AYAM BRAND SARDINES IN TOMATO SAUCE (OVAL BIG) 425G |
| 34 | LOTTE PEPERO PEANUT ICE BAR MP 6X75ML 450ML |
| 35 | LOTTE PEPERO ALMOND ICE BAR MP 6X75ML 450ML |
| 36 | LOTTE WORLD CONE VANILLA MP 5X160ML 800ML |
| 37 | LOTTE SNOW ICE COOKIE&CREAM MP 5X170ML 850ML |
| 38 | SUPER MILK TEA 25S 20G |
| 39 | SUPER MILK TEA LESS SUGAR 500G |
| 40 | UIC BIG VALUE LAUNDRY LIQUID DETERGENT – FLORAL ESSENCE 4KG |
| 41 | UIC BIG VALUE LAUNDRY LIQUID DETERGENT-COLOUR CARE 4KG |
| 42 | UIC BIG VALUE LAUNDRY LIQUID DETERGENT – ANTI-BACTERIAL 4KG |
| 43 | UIC BIG VALUE LAUNDRY LIQUID-LOW SUDS 3.8KG |
| 44 | SMOOZE COCONUT WATER ICE BAR CALAMANSI 480G |
| 45 | SMOOZE COCONUT WATER ICE BAR PINK GUAVA 480G |
| 46 | SMOOZE COCONUT WATER ICE BAR PINE PASSION 480G |
| 47 | LA DIVA OLIVE OIL WITH WHITE TRUFFLE DRESSING 250ML |
| 48 | DOVE THERAPY HC PRO-AGE 230ML |
| 49 | DOVE THERAPY HC SCALP CARE 230ML |
| 50 | DOVE THERAPY HC BREAKAGE REMEDY 230ML |
| 51 | DOVE THERAPY SH PRO-AGE 380ML |
| 52 | DOVE THERAPY SH BREAKAGE REMEDY 380ML |
| 53 | DOVE THERAPY SH SCALP CARE 380ML |