- Singapore’s first CHAS Orange discount scheme for groceries – first piloted in October 2024 – to be extended till the end of 2025
- Existing Pioneer Generation, Merdeka Generation, and CHAS Blue discount schemes will also be extended throughout the same period
SINGAPORE, 19 DECEMBER 2024 – FairPrice Group (FPG) reaffirmed its commitment to supporting families and individuals in need with the extension of its daily discount schemes throughout 2025. This includes the extension of its discount scheme for Community Health Assist Scheme (CHAS) Orange cardholders, piloted in October 2024 to help a wider segment of Singaporeans access daily essentials. FPG is the first retailer in Singapore to extend a discount scheme for CHAS Orange cardholders, whose total gross household monthly income per family member living together ranges from S$1,501 – S$2,3001.
The CHAS Orange discount scheme extension will be coupled with extensions for FPG’s existing Pioneer Generation (PG), Merdeka Generation (MG), and CHAS Blue discount schemes. These will continue to run across all FairPrice stores and Unity outlets till 31 December 2025.
Since 2019, FPG has returned more than S$1 billion in the form of discounts, rebates, contributions, and donations to members, customers, and the community. These efforts are part of the Group’s wider commitment to make every day a little better for those it serves by proactively helping Singaporeans stretch their dollars against a backdrop of stubborn inflation, every day of the week.
Vipul Chawla, Group CEO, FairPrice Group, said: “Even as stubborn inflation begins to ease, many in Singapore still face challenges with accessing daily essentials. By extending our daily discount schemes – including our newly launched, first-of-its-kind CHAS Orange cardholder discount initiative – we want to do our part in helping vulnerable Singaporeans stretch their dollar further. Our initiatives in the months to come will focus on making every day a little better for those we serve, by delivering on our mission of keeping daily essentials within reach for all.”
NTUC Secretary-General Ng Chee Meng said, “The extension of FairPrice Group’s discount schemes demonstrates NTUC’s unwavering commitment to care for Singaporeans, including our workers and their families. FPG’s continued efforts to keep essential goods affordable and accessible is an example of how we help our workers have better lives and livelihoods. As Singaporeans face rising costs of living, NTUC, together with NTUC Enterprise and its businesses, will continue working hand-in-hand to address Singaporeans’ concerns.”
FPG currently offers the discounts below to support PG and MG seniors, and underprivileged families in Singapore. These daily benefits will be extended till 31 December 2025.
FPG’s Retail Business Discount Schemes
| Day | Initiative | Benefit | Outlets |
|---|---|---|---|
| Monday | PG Discount Scheme | 3% Discount | All FairPrice supermarkets, FairPrice Finest outlets, FairPrice Xtra hypermarkets, and Unity Pharmacies |
| Tuesday | Seniors Discount Scheme | 2% Discount | |
| Wednesday | PG and MG Discount Scheme | 3% Discount | |
| Thursday | CHAS Blue cardholders | 3% Discount | |
| Friday | CHAS Orange cardholders | 3% Discount | |
| Daily | NTUC Union Members and Link Members earn Linkpoints | – | All FairPrice supermarkets, FairPrice Finest outlets, FairPrice Xtra hypermarkets, FairPrice Online |
To benefit from these discount schemes, eligible customers just need to present either their physical or digital (through the Singpass app) membership cards (PG, MG, CHAS Blue or Orange card) to cashiers upon checking out their purchases. At self-checkout counters, customers must select the relevant discount option to apply it to their purchases. These discounts are valid for up to S$200 per transaction per day.
In addition to these discount schemes, FPG also regularly monitors and benchmarks the prices of over 500 daily essentials through its Everyday Low Price (EDLP) initiative. The EDLP initiative enables FPG to consistently provide the best value and savings to the community.
In 2024, FPG also introduced a series of initiatives aimed at helping Singaporeans stretch their dollars. These included price freezes on popular seafood and exclusive promotions for produce ahead of Chinese New Year, S$4.5 million worth of NTUC Union and Link member deals for May Day, and the Save Every Day campaign, which provided customers with over 400 unique savings coupons worth over $2,000.
Throughout the year, FPG’s philanthropic arm, FairPrice Foundation (FPF), also led a series of signature programmes aimed at sustaining the poor and needy, deepening community engagement, and improving workers’ welfare.
These included distributing 12,000 nutritious breakfast bundles to Primary 6 students ahead of the Primary School Leaving Examinations (PSLE) through the Cheers Breakfast Club initiative, a donation of 45,000 eggs to improve protein access for vulnerable groups in June, sponsoring 50 cents kopi and teh offers throughout the month of May in celebration of May Day, and sponsoring $1 breakfast sets at Kopitiam outlets during August in celebration of National Day.
In addition to these initiatives, FPG also ran A Full Plate: Singapore’s largest food donation drive from October to November 2024, with support from FPF. FPF donated S$1 million to the drive, which will go towards providing over 600,000 beneficiaries of 10 charity partners nutritious groceries and hot meals.