At FairPrice, we recognise the increased need for digital literacy since COVID-19 introduced a new normal. We understand that many low-income families, seniors and children risk falling behind as they face barriers and access to digital devices.

In December 2020, we announced the donation of S$500,000 to NTUC First Campus’ (NFC) Bright Horizon Fund (NFC) and NTUC Health’s Eldercare Trust. The donation will support NFC’s Digital Kampung Programme which bridges the digital divide for more than 2,000 low-income families and their children by enhancing digital access and strengthening digital literacy from 2021 to 2023, and also go towards upgrading NTUC Health’s IT infrastructure to benefit more than 5,000 seniors across NTUC Health’s centre-based services including Nursing Homes, Day Centres for Seniors, Senior Activity Centres and Active Ageing Hubs.