Every Day, Made A Little Better
'Every Day, Made A Little Better' is more than just a brand line. It is our commitment to you, the driving force behind everything we do, as we strive to keep daily essentials within reach.
Be it providing quality everyday essentials at great value, delivering enjoyable experiences at every interaction, or doing our part for the planet and community, we’re dedicated to making your every day a little better, one step at a time.
A Little Better, Every Day
How We Help To Make Every Day A Little Better
Easy on the Wallet
We provide affordable and quality daily essentials – because your family deserves only the best.
Easy on the Experience
We are just a click or a walk away. Shop conveniently with us for your essentials, and let our services put a smile on your face!
Easy on the Planet
We take action to do good, fostering positive impact on the environment for future generations.
FairPrice Group is committed to making every day a little better for all
We know that essentials today mean much more than affordable groceries and staples - it's about finding fresh ways to give ourselves and those we love a strong head start to every day.
As Singapore's largest food retailer, we're doing our part by improving the ways that people think about, and access nutrition in their daily lives. Through our programmes and initiatives, we want to empower future generations to make healthier food choices for themselves, their families, and the planet.
A Full Plate: A look at the nutritional state of the nation
Singaporeans' attitudes regarding health and nutrition are a reflection of targeted, nation-wide initiatives and educational programmes aimed at making healthy, balanced living a priority.
A Full Plate: A look at the nutritional state of the nation helps FairPrice Group to identify the opportunities to support all Singaporeans on their health and wellness journeys.
It explores Singaporeans' understanding of nutrition, how they balance it with other priorities, and how they access it in their daily routines.
Read moreA Full Plate - Singapore's Largest Food Donation Drive
Making sure loved ones have access to nutritious meals can be a challenge for those in need.
That's why FairPrice Group, with support from FairPrice Foundation, has launched A Full Plate: Singapore's largest food donation drive. Join us to make a difference today!
Donate now
Start Strong, Stay Strong
FairPrice Foundation is championing Start Strong, Stay Strong, Singapore's first preschool nutrition and sustainability education programme, developed in partnership with Terra SG and My First Skool by NTUC First Campus, and supported by nutrition knowledge partner, KK Women's and Children's Hospital.
The programme is designed to educate children and their families to make informed food choices that are better for their health, and for the planet.
Learn more