- Customers redeemed 1.5 million vouchers in 2023, highest redemption rate since the launch of the Save Every Day Campaign in 2021
SINGAPORE, 13 JUNE 2024 – FairPrice Group (FPG) announced today the return of its popular Save Every Day Campaign (the campaign), a discount programme that will run from June to September this year to provide customers with over $2,0001 worth of savings through more than 400 unique vouchers on the FPG App.
Through the campaign, FPG aims to supplement the government’s ongoing efforts to help Singaporeans manage their daily expenses amidst stubborn inflation, such as with the upcoming tranche of CDC Vouchers slated for release in end-June2.
FPG’s Save Every Day Campaign was first introduced in 2021 to help Singaporeans keep essentials within reach amidst rising costs, exacerbated by supply chain infractions and geopolitical tensions.
Mr Vipul Chawla, Group CEO, FairPrice Group said, “Keeping daily essentials within reach for all is at the heart of what FPG does. It is a commitment that has become increasingly important over recent years of ongoing economic uncertainty. Our aim with the Save Every Day Campaign is to help alleviate some of the financial burden that so many in Singapore are facing by providing them with increased access to the staples that they need.”
FPG’s Save Every Day vouchers can be used on a variety of staples ranging from fresh and frozen food, to household products, to personal care items. In the years since its launch, the programme has gained strong traction with Singaporeans – 1.5 million vouchers were redeemed in 2023, nearly seven times the redemption in 2022. Vouchers for beverages and household items such as milk, oats, and facial tissues were found to be the most popular amongst customers.
The campaign will run across all FairPrice, FairPrice Finest, FairPrice Xtra, and Unity stores.
To enjoy the discounts, all customers need to do is apply the digital vouchers when making payment using the FairPrice Group app, or scan the barcode on physical vouchers at check-out. Multiple vouchers can be used in a single transaction throughout the 13-week campaign period.
This year, FPG has also curated 10 online-exclusive vouchers for household appliances and electronics, including vacuum cleaners, air purifiers, and mobile phones.
Since the start of this year, FPG has also announced a wave of programmes to help Singaporeans keep daily essentials within reach. These include the absorption of the one per cent Goods and Services Tax (GST) hike on 500 staple items till June 2024, an $8 FairPrice Return Voucher promotion in conjunction with the government’s first tranche of CDC vouchers, a price freeze on popular seafood and exclusive promotions for produce ahead of Chinese New Year celebrations, and May Day NTUC union member deals.
1 Based on the total value of vouchers utilised 1-2 times a month during the 3 month promotional period.
2 https://www.govbenefits.gov.sg/am-i-eligible/cdc-vouchers/