- More than 3 million trays of eggs, 1.2 million bags of rice and 700,000 cups of coffee and tea enjoyed were ordered digitally over the last 12 months
SINGAPORE, 5 April 2023 – With the pandemic accelerating the pace of digital adoption and last mile payment services becoming more efficient and common place, the number of customers using the FairPrice Group (FPG) app and online store for everything food – from grocery shopping to paying for meals at Kopitiams have increased twofold over the last 12 months.
In the last year, Singapore residents have ordered and enjoyed more than 3 million trays of eggs, 1.2 million bags of rice, 700,000 cups of coffee and tea, and 68,000 breakfast sets through the FPG app and online store.
Vipul Chawla, Group CEO, FairPrice Group, said that the FPG app recorded a 100 per cent year-on-year growth in its digitally connected customers. The app is now used by over 1 million customers monthly[1] and users are growing steadily.
“FairPrice Group is committed to serving the community in value and ease for everything food. Since the pandemic, we have seen an acceleration in FPG app usage and customers are now much more comfortable with digital modes of payment and engagement. We are delighted that the FPG app and online store is well-received by our customers and will continue to strengthen our offerings so that we continue to deliver everything food, everywhere,” he said.
The FPG app provides a one-stop seamless omni-channel shopping experience where customers can pay, save, earn rewards and offset their purchases with Linkpoints[2].
Customers see value in transitioning stored value from physical Kopitiam cards to FPG app
Since the beginning of March[3] about 400,000 Kopitiam customers with physical Kopitiam cards have transitioned to the FPG app. Early data has revealed that seven in 10 of these customers have transferred the balance from their Kopitiam cards to Linkpoints on the FPG app.
Since then, customers have enjoyed about SGD600,000 in value through using their Linkpoints to offset meals at Kopitiam. This is in addition to the 10 percent discount which they enjoy when paying through the FPG app.
In addition, Kopitiam customers on the FPG app can also skip the queue by pre-ordering their meals using the Click and Collect service across 26 participating Kopitiam outlets.
Customers who have transferred their stored value onto the FPG app can also access the stored value in Linkpoints to pay for their groceries at all FairPrice stores islandwide.
Providing a seamless digital integration journey for our customers
To help customers on their digital journey, service ambassadors and digital buddies[4] have also been deployed at selected supermarkets and food courts to provide assistance to customers who may require help in getting acquainted with the app’s omni-channel functions such as accessing e-vouchers and various new time-saving self-checkout technologies.
[1] The FPG app recorded 1.1million Monthly Active Users in March 2023
[2] LinkPoints are loyalty points that can be accumulated every time a customer spends at FairPrice Group businesses such as supermarkets, Kopitiams and other Link partners. For reference, 100 Linkpoints = $1. For example, a $3 breakfast set at the food court for NTUC union members could be offset with 300 Linkpoints
[3] For reference – https://www.fairpricegroup.com.sg/media-and-reports/press-releases/kopitiam-to-deploy-digital-buddies-at-15-outlets-to-facilitate-smooth-transition-from-kopitiam-cards-to-fairprice-app/
[4] Please refer to appendix B for list of stores and appendix C for schedule of Digital Buddies
Appendix A: Evolution of the FairPrice Group app between 2019 – 2022
| Year | Description |
|---|---|
| 2019 | Revamped FairPrice Group app (FPG App) made available to all Singapore residents |
| 2020 | Scan & GoScan & Go’ allows shoppers using the FPG app to skip the queue at the cashier and pay as they shop. All they have to do is use the FPG app to scan in-store products as they go and pay in-app before leaving the store.‘Scan & Go’ was first introduced in 2019 at the FairPrice Finest store at Funan Mall.The ‘Scan & Go’ function is available at 17 stores islandwide. More info can be found here – https://www.fairprice.com.sg/go-digital-in-stores/shop-easy-shop-smart-with-scan-and-go/ |
| 2021 | In-app digital payment and digital Link Rewards Programme introduced at all FairPrice supermarketsThe in-app digital payment function enables customers to pay, save, earn and redeem Linkpoints using the FPG app across all FairPrice checkout counters. The enhanced mode of payment is quick, convenient and provides a seamless shopping experience for customers. |
| 2022 | In-app digital paymentAvailable across at more than 70 Kopitiams, Kopitiam Food Halls, Kopitiam Corners, Cantines, Cantine Corners and two hawker centres.Customers can also use their Linkpoints to offset their meals‘Click and Collect’ serviceDiners are now able to pay for their meals with the app, skip the queue using the ‘Click & Collect service at 26 participating Kopitiam outlets |
Appendix B: List of stores with Digital Buddies
| North | Northeast | Northwest | South | East | West | Central |
|---|---|---|---|---|---|---|
| Northpoint | Compass One | Hillion Mall | Vivocity | Tampines One | IMM | V Hotel |
| Cantine Causeway Point | Hougang One | Yew Tee Square | Lau Pa Sat | Tampines Mall | Jurong Point | Plaza Singapura |
| Paya Lebar Quarter |
Appendix C: Schedule of Digital Buddies
| March | April | May | June | |
|---|---|---|---|---|
| Weekdays | Mondays – Fridays 12 – 8pm | Fridays only – 12 – 8pm | Fridays only – 12 – 8pm | Mondays – Fridays 12 – 8pm |
| Weekends and public holidays | 10am – 8pm | 10am – 8pm | 10am – 8pm | 10am – 8pm |