- New eggs from Brunei, Farm Fresh Eggs 10s, priced at S$3.20/pack, now available across 68 FairPrice supermarkets, FairPrice Finest, FairPrice Xtra hypermarkets located islandwide.
- With the new inclusion of eggs from Brunei, FairPrice now offers over 60 options of egg products, sourced from 10 countries to further enhance food resilience and security.
SINGAPORE, 21 February 2023 – NTUC FairPrice (FairPrice) today announced a new source of eggs imported from Brunei, which is available across all FairPrice supermarket retail formats. With the new addition, FairPrice now offers over 60 options of egg products of varying brands from local farms and overseas producers sourced from Brunei, Malaysia, Thailand, Japan, Australia, New Zealand, Ukraine, Poland, and Denmark.
Mr Tng Ah Yiam, Chief Procurement Officer, FairPrice Group said, “In this current uncertain and inflationary economic environment, eggs remain a key source of affordable protein and nutrition. The inclusion of eggs from Brunei further enhances our food supply resilience as having diverse sources to draw from allows us to protect customers from potential supply shocks and price fluctuations. Ultimately, having more sources of eggs allows us to moderate the cost of living and ensure daily essentials remain available and accessible for all.”
A pack of 10 Farm Fresh Eggs from Brunei will be launched at an introductory price of S$3.20 across 68 FairPrice supermarkets, FairPrice Finest, FairPrice Xtra hypermarkets located islandwide. The eggs will be progressively introduced to more stores.
Mr Sng Kaijun, Director of Dasoon Eggs said, “We believe Brunei Eggs will have a similar taste and quality as compared to Malaysia and Singapore as they are closer geographically. We are looking forward to a positive uptake and response of Brunei Eggs at FairPrice.”
Diversification of food supply sources is key to food security as Singapore imports the bulk of its food supply. FairPrice constantly looks to strengthen and widen its network of suppliers across the globe and currently imports from over 100 countries so that it may draw from a diversified source of food to boost food resilience.
Last year, the ongoing pandemic and war in Ukraine disrupted the economy and businesses on an unprecedented scale. This led to prices of eggs increasing due to the increased cost of chicken feed, logistics, manpower shortages and volatile market conditions. The situation was further aggravated by supply disruptions in local farms caused by Newcastle disease, which caused a temporary drop in egg production. To address this, FairPrice temporarily absorbed the increase in cost by offering a special discount for its houseband Pasar Fresh eggs.