OUR GROUP

FairPrice Group was established in 2019, bringing together four entities – FairPrice, Kopitiam, Foodfare and Link – with the purpose of making every day a little better by keeping daily essentials within reach for all.

FairPrice Group strives to optimise the resources of all four entities and leverage their respective strengths to put customers first, provide better value for all and make everything about food easy. By being easy on the wallet, experience and planet, FairPrice Group exemplifies its commitment to making every day a little better for all.

With an extensive network of over 570 touchpoints, FairPrice Group seeks to provide an integrated array of products and services, from groceries, ready-to-cook, and ready-to-eat offerings, to on-premise meals, food take-aways, and a rewards programme that delivers personalised and delightful experiences.