OUR STORY AND PURPOSE
Beyond dollars and cents, the FairPrice Group story is filled with trials—fending off competition, managing inflation, and forging growth through innovative ideas.
FairPrice Group was founded with the social mission of keeping daily essentials within reach for all in Singapore. Through the years, we remain steadfast to this mission and staying true to our business ethos: we need to do well in order to do good.
No matter what challenges arise for ourselves or the nation, we aspire to make every day a little better.
Read the FairPrice Group story in the bestselling “The Price of Being Fair“.
Our Milestones
Discover FairPrice Group’s 50-year evolution.
Our Leadership
FairPrice Group is helmed by a dynamic leadership team with deep expertise across a wide range of industries.
Our Social Mission
FairPrice Group is committed to keeping daily essentials within reach for all in Singapore.
Our Shared Future
FairPrice Group pioneers digital innovation and sustainable retail practices.