We're glad you asked! It's simple, really - we wanted to encourage and fuel P6 students as they study for the PSLE. We understand how stressful the exam season can be for both parents and children, so we wanted to bring a little cheer to your day by ensuring that every child can start their days strong with a delicious and nutritious breakfast!

This initiative is proudly supported by FairPrice Foundation, the philanthropic arm of FairPrice Group. Find out how we support and uplift the poor and needy, low wage workers, and wider community, here.

Good news - ALL students taking the PSLE this year are eligible to redeem a Cheers Breakfast Club bundle (worth over $20 based on Cheers retail price)! Do note that only 12,000 bundles are available, while stocks last. So be sure to head down to your nearest Cheers or FairPrice Xpress stores from 20 September (2pm onwards) to 21 September (opening hours)!

If you're taking the PSLE this year, simply visit any participating Cheers or FairPrice Xpress store. Show our cheery cashiers your student card or PSLE examination slip to redeem your Cheers Breakfast Club bundle!

If you are a parent, you may collect on behalf of your P6 child but please ensure that you bring along their student card or PSLE examination slip for verification. This helps us to ensure that redemptions are managed responsibly. Redemptions are limited to one bundle per student, on a first-come-first-serve basis.

We encourage everyone to be mindful and spread the cheer - if you know of students in need who may benefit from this initiative, share the news, or even items in your bundle, with them!

The Cheers Breakfast Club bundle is packed with a variety of delicious and nutritious breakfast essentials! These include healthier choice items which are high in calcium, protein and fibre, to give children a strong start for the day. Each bundle contains:

• Brand's Essence of Chicken
• Marigold UHT Low Fat Milk
• Nestle Koko Krunch
• Milo UHT
• FairPrice Fine Grain Wholemeal Bread
• Ayam Brand Tuna Flakes in Olive Oil - Omega 3
• FairPrice Less Sugar Nonya Kaya
• Milo Energy Snack Bar

While all items in the bundle have been carefully curated to ensure you receive the freshest products, please note that some items may be replaced with similar products if they are temporarily unavailable!

The Cheers Breakfast Club bundles will be available from 20 September (2pm onwards) to 21 September (opening hours). Check out our list of participating Cheers and FairPrice Xpress outlets to redeem your bundle!

All items included in the Cheers Breakfast Club bundle are fixed and cannot be exchanged. If you have certain dietary restrictions, please pay close attention to the food label of each item to ensure that the products do not contain the implicated food allergens! Please note that Cheers, FairPrice Xpress and FairPrice Foundation will not be liable for any allergic reactions arising from consumption of the products.

Don't worry, we'll try to keep the redemption process as seamless as possible! Do help us by ensuring that you have the necessary documents on hand for verification, and the process should be as easy as 1-2-3. We hope to bring some cheer to the kids during their revision, so encourage them to catch a breather and head on down to our stores to redeem their Cheers Breakfast Club bundles!

We encourage everyone to be mindful and spread cheer - if you know of students in need who may benefit from this initiative, share the news, or even items in your bundle, with them!

1. Eligibility
   • This offer is available to all Primary 6 students, or students taking their Primary School Leaving Examinations (PSLE) this year.
   • A total of 12,000 Cheers Breakfast Club bundles are valid for redemption, while stocks last.
   • Students are required to present a valid student card or PSLE examination slip at participating Cheers and FairPrice Xpress stores to redeem this offer.
     
     
2. Offer details
   • The Cheers Breakfast Club bundle includes a loaf of FairPrice Fine Grain Wholemeal Bread, Brand's Essence of Chicken, Marigold UHT Low Fat Milk, Nestle Koko Krunch Cereal, Milo UHT, Ayam Brand Tuna Flakes in Olive Oil, FairPrice Less Sugar Nonya Kaya, as well as a Milo Energy Snack Bar.
   • While all items in the bundle have been carefully curated to ensure you receive fresh and nutritious products, please note that some items may be replaced with similar products if they are temporarily unavailable.
   • The offer is limited to one redemption per PSLE student, and cannot be combined with other promotions, discounts or special offers.
   • The offer is valid only for a single fixed package bundle per redemption, and cannot be substituted, exchanged or refunded for other items or cash.
     
     
3. Redemption instructions
   • If you're a student, please ensure that you bring along a valid student ID or PSLE examination slip to redeem your Cheers Breakfast Club bundle.
   • If you are a parent, you may collect on behalf of your P6 child but please ensure that you bring along their student card or PSLE examination slip for verification. This helps us to ensure that redemptions are managed responsibly. Redemptions are limited to one bundle per student, on a first-come-first-serve basis.
   • The offer must only be redeemed at participating Cheers and FairPrice Xpress stores.
   • The offer is valid from 20 September (2pm onwards) to 21 September 2024 (opening hours), while stocks last.
     
     
4. Food safety and allergens
   • Please note the relevant shelf life, 'best by' and 'use by' dates listed on products from the Cheers Breakfast Club bundle. Cheers, FairPrice Xpress and FairPrice Foundation will not be liable for any issues arising from consumption after the advised periods.
   • Please note the relevant food and ingredient labels listed on products from the Cheers Breakfast Club bundle, to ensure that you are aware of any potential food allergens. Cheers, FairPrice Xpress and FairPrice Foundation will not be liable for any allergic reactions arising from consumption of the products.